CHOOSE A PROFESSIONAL WEBSITE
A
professional website will help you with the promotion of your company and
increases sales. The website has to introduce what your company is all about as
well as persuade your visitors to choose for your company. Important aspects to
achieve a professional website are:
1.
A strong logo: the majority of people are visual learners. 40% of people will
respond better to visual information than plain text**. A logo makes sure your
visitors will recognize your company faster and it gives your company a human
face. A logo distinguishes you from your competitors and helps build
credibility instantly. It is not without reason Coco-Cola, Apple and Philips
have not changed their logo for years: It is the identity of the company.
2.
A consistent design: Did you know that 46% of people say a website’s design is the
number one criterion for discerning the credibility of the company?***. The
combination and integration of your logo, your company colors and the layout of
your website should be flawless and appeal to your customers. A strong website
design helps build a strong brand identity.
3.
The use of
professional photographs: use
clear photographs of high quality on your website. It is unprofessional to use
photographs you made with your mobile phone.
4.
Good and easily
readable content: The
content is important to inform your visitors about your company. Use short
sentences and paragraphs, meaningful (sub)headings, bulleted lists so your text
is scannable: it will give your visitors the information they need quickly and
clearly. Avoid errors in spelling and grammar because it makes you look
inadequate. Bold important keywords and inform both your visitors as the search
engines what your website is all about and get found better online on those
keywords as a result.
5.
A logical navigation: with
a logical navigation through your website you simplify the use of your website
which has a positive effect on the user experience. Include key navigation
links at critical points on your web pages (not only at the top of web pages)
and help your visitors forward. With clear call to actions on your homepage for
example, visitors can contact you easily to request a quotation or ask for more
information about your products and services. This also has a positive effect
on the usability of your website.
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